Oh, it's torment watching my European (and Firaxian) friends pop up on Xbox Live with CivRev Achievements. Maybe not quite as bad as when I was spotting people playing GTA IV ahead of the release, but still pretty bad. There's still almost a whole month to wait, too! Curse those US publishers holding on to the 360 version until the DS one is done!
I've managed to avoid the demo so far. I don't like playing demos of games I know I'm going to get. But the wait is making it hard to resist...