The GTA IV official website recently went live.  Like the websites for the previous GTA games, it's a very effective teaser tool for the game -- excellent flash layout, lots of great content, and just exuding GTA style.  April 29th can't come any faster as far as I'm concerned.

It's a little big and messes up the layout, so I don't know if it'll stay, but check the crazy GTA IV flash widget off to the side.  I guess I'm showing my inexperience as a blogger but I just think the idea of these HTML embeddable widgets is a very cool development.  I'm in love with the idea that games can empower their rabid fanbase to become advocates for the game itself -- the evolution of good old word-of-mouth.  I love living here in the future!