Wow, this is really taking product placement to a whole new level: Sims 2 H&M Stuff. I'm a fan of the various Sims expansion packs (and ultra-modular game designs in general), but it's a bit astounding to me that a) there is a purely clothing based Sims expansion and b) that people are willing to pay $19.99 to be advertised to. Now, if it were a free thing you could pick up from an H&M store, that would be cool...
Advertising is clearly coming to gaming, one way or another, whether it's good for the games or not. At least here it is remotely in-genre, as opposed to the infamous BF2142 ads. Inevitable, I suppose -- it's certainly not like product placement is only in video games.