I had to argue with the clerk at the local Gamestop for almost 20 minutes to convince him to sell me a single copy of Game Informer (the one with GTA IV on it, natch).  You'd think I asked him to let me walk off with my pockets full of stolen merchandise.  I'm sure it was not a useful investment of my time compared to just paying for the subscription to Game Informer, which seems to be what they are hard wired to provide instead.  But it was the princple of the thing.  It galled me that they were insisting I could only get the magazine with the subscription, which I knew to be patently false.  It took the guy calls to three other Gamestops before he could figure out how to do it.

Please oh please someone compete seriously with Gamestop for the enthusiast gaming market.  I would so love to take my business elsewhere.