This spot ran on the FX network in the wee hours yesterday.  I think Rockstar's approach here of using TV even at this early stage makes a lot of sense given the wide target audience of the game.  Having a countdown via off-hour TV spots is pretty intriguing and may lead some people to the web based version of the same (which is all the information reallly in the ad).

But the levels of recursion here are pretty astounding... this is promotion (TV) for the promotion (web) for the promotion (trailer) of a game.  Of course, I found out about this through a fansite which adds a fourth level... then I guess this is sort of promotion of that, so now it's a fifth level...